Fortune Cookies: Authentic Hunan Cuisine Awaits You

Experience the best authentic Hunan style Chinese food at Fortune Cookies in Bridgewater, NJ. With rave reviews from customers for dishes like crispy pork ribs, fish in chili oil, and cumin beef, this restaurant offers a wide variety of flavorful options.

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Fortune Cookies in Bridgewater, NJ offers authentic Chinese cuisine with a focus on Hunan-style dishes. The menu includes a wide variety of cold appetizers, soups, seafood, and fish options like hot and spicy pig ears, fish fillet and tofu soup, and jumbo shrimp in hot and spicy pepper. Customers praise the perfectly cooked dishes, friendly staff, and the hidden gem quality of the restaurant. The exterior may not be inviting, but the food speaks for itself. With options for different spice levels and a menu full of authentic flavors, Fortune Cookies is a must-visit spot for those who enjoy traditional Chinese food. The cumin beef or lamb, sauteed green beans, hot and sour chicken Hunan style, and ginger flounder are some highly recommended dishes. Don’t be deterred by the unassuming appearance – there’s a true culinary delight waiting inside Fortune Cookies.

Cold AppetizersSoupsSeafood and FishHot PotCasserolesHot Chili OilSauteed DishesPorkSizzling PlatesVegetablesNoodle and RiceAmerican Style Chinese CuisineDessertsBeveragesLuncheon Specials

Cold Appetizers

Hot and Spicy Pig Ears

Cooked ear of a pig.

$10.95

Beef Tendon

Connective tissue.

$10.95

OX Tongue and Triple with Spicy Pepper Sauce

$9.95

Wood Ear in Special Vinegar Sauce

$7.95

Cucumber in Scallion Sauce

$7.95

Flavored Beef

$9.95

Jelly Noodle in Hot and Spicy Sauce

$6.95

Flavored Jelly Fish

Invertebrate.

$12.95

Cuttlefish, Pork Stomach and Shredded Pork

$12.95

Saliva Chicken with 2 Kinds of Sauce

Poultry.

$12.95

10a. Homemade Bean Curd with Spicy Sauce

Tofu.

$8.95

10b. Hot Pepper with Preserved Egg with 2 Kinds of Sauce

Hot.

$14.95

10c. Conch with Chili Oil

Sea snail. Hot.

$14.95

Spring Roll

Rice paper or crispy dough filled with shredded vegetables.

$1.50

Preserved Mustard with Mushroom and Shredded Pork Soup

$13.95

Turnip and Beef Flank Soup

Cow stomach muscles.

$14.95

Fish Fillet and Tofu Soup

$14.95

Mussel with Winter Melon Soup

Gourd soup.

$14.95

House Special Soup

$16.95

Winter Melon and Backbone Soup

$13.95

Seaweed and Backbone Soup

$13.95

Minced Pork with Loofah Soup

$13.95

Chinese Yam and Backbone Soup

$14.95

Aged Ginger with Aged Duck Soup

$14.95

Soups

Seafood and Fish

Loofah Fish Ball

Fish paste meatball.

$17.95

Vegetable Fish Ball

Fish paste meatball.

$17.95

Braised Clam with Loofah

Mollusc.

$19.95

Bean Curd and Shrimp Ball

Tofu.

$19.95

Hot and Spicy Cuttlefish and Pork Stomach

$19.95

Jumbo Shrimp in Hot and Spicy Pepper

Shellfish.

$22.95

Hot and Spicy Fish Belly

$19.95

Shrimp in Salt and Pepper

Shellfish.

$22.95

Hot and Sour Conch

Sea snail. Hot.

$18.95

Sour and Pepper Squid

Cephalopod. Mild and slightly sweet seafood. Hot.

$19.95

Steamed Whole Fish with Homemade Chili Sauce

Hot.

$26.95

Steamed Fish Head with Homemade Chili Sauce

Hot.

$29.95

Steamed Whole Fish

Cooked using moist heat.

$25.95

Steamed Flounder

Mild, sweet delicate fish.

$24.95

Steamed Flounder with Homemade Chili Sauce

Mild, sweet delicate fish.

$26.95

Whole Fish in Bean Sauce

Spicy, sweet, and salty sauce made from fermented black beans.

$25.95

Boiled Whole Fish

Hot.

$26.95

Flounder with Pickled Cabbage

Mild, sweet delicate fish. A leafy cruciferous vegetable.

$19.95

Hot and Spicy Steamed Fish with Black Bean Sauce

$26.95

Sweet and Sour Whole Fish

Sweetened sauce with vinegar base.

$25.95

Braised Whole Fish

Lightly browned in fat and then cooked slowly in a closed pan with a small amount of liquid.

$25.95

42a. Hot and Sour Conch Squid

Cephalopod. Mild and slightly sweet seafood. Hot.

$22.95

42b. Steamed Shrimp with Garlic Sauce with 2 Kinds of Sauce

Shellfish.

$26.95

43c. Steamed Fish Fillet and Yellow Pepper

Cooked using moist heat. Hot.

$19.95

Braised Carp Fish

$22.95

Sauteed Clam with Basil

Clams hollowed out and then filled with a variety of seasoned ingredients. Hot.

$19.95

Shredded Stick Fish

Hot.

$17.95

Steamed Frog with Homemade Chili Sauce

Hot.

$26.95

Steamed Sparerib with Taro

A cut of meat from the bottom section of the ribs.

$16.95

Steamed Pork with Preserved Cabbage

$17.95

Eggplant with Minced Pork in Hot Pot

Hot.

$16.95

Beef Stew with Jelly Noodle in Hot Pot

Slow-cooked beef soup. Hot.

$19.95

Spicy Pork Intestine in Hot Pot

Hot.

$17.95

Seafood with Eggplant in Hot Pot

$18.95

Bitter Melon and Spare Rib in Hot Pot

$16.95

Bean Curd and Spare Rib in Hot Pot

Tofu.

$16.95

Chinese Herb and Frog in Hot Pot

$26.95

Potatoes and Eggplant in Hot Pot

$15.95

53a. Potato and Beef Flank Hot Pot

Cow stomach muscles.

$17.95

53b. Pork Feet in Hot Pot

$18.95

Hot Pot

Casseroles

Chicken in Casserole

$17.95

Beef Stew in Casserole

$18.95

Frog in Casserole

$27.95

Beef in Casserole

$19.95

Lamb in Casserole

$19.95

Pork Intestine in Casserole

$17.95

58a. Lamb with the Skin in Casserole

$28.95

Beef Tendon and Tripein Casserole

Connective tissue.

$19.95

Chicken in Hot Chili Oil

Poultry. Hot.

$15.95

Beef in Hot Chili Oil

Hot.

$19.95

Lamb in Hot Chili Oil

Hot.

$19.95

Fish Filet in Hot Chili Oil

Hot.

$17.95

Dried Bean Curd in Hot Chili Oil

Tofu. Hot.

$14.95

Pork Intestine in Hot Chili Oil

Hot.

$17.95

Choose 2 Items Above with Hot Chili Oil

$19.95

Hot Chili Oil

Sauteed Dishes

Fried Loach with Peppers

Hot.

$15.95

Potato Sauteed Ris

$16.95

Green Pepper Sauteed Ribs

$16.95

Hot and Crispy Pork Ribs

$16.95

Hot and Sour Flour with Minced Pork

$17.95

Hot and Sour Chicken, Hunan Style

Dry, spicy flavor that comes from doubanjiang or chili paste. Poultry.

$16.95

Hot crispy Chicken

Poultry.

$17.95

Hot and Crispy Fish Fillet

$16.95

Chicken with Homemade Chili Pepper

Poultry. Hot.

$17.95

Pickled Long Bean with Chicken Gizzard

Hot.

$18.95

Wood Ear with Chicken

$15.95

Duck with Beer Hunan Style

Dry, spicy flavor that comes from doubanjiang or chili paste.

$18.95

Sauteed Young Chicken

Poultry. Hot.

$17.95

Sauteed Duck Tongue

Hot.

$26.95

Sauteed Chinese Bacon Together

Cured pork. Hot.

$25.95

Sauteed Mutton

Sheep. Hot.

$19.95

Garlic Flavor Sauteed Beef

Hot.

$19.95

Garlic Flavor Sauteed Mutton

Sheep. Hot.

$19.95

Cumin Beef

Hot.

$19.95

Cumin Mutton

Sheep. Hot.

$19.95

Yakitori Stick Lamb Hunan Style

Dry, spicy flavor that comes from doubanjiang or chili paste. Hot.

$20.95

Braised Beef Flank

Cow stomach muscles.

$19.95

Dry-Fried Beef Stew

Slow cooked beef soup. Hot.

$18.95

Spicy Beef Tendon

Connective tissue. Hot.

$17.95

Chinese Beef Bacon with White Pepper

Cured pork. Hot.

$21.95

Sour and Spicy Beef Throat

Hot.

$20.95

Hunan Style Sauteed Frog

Dry, spicy flavor that comes from doubanjiang or chili paste. Hot.

$26.95

Dry Frie Lamb Belly

$20.95

Beef with Mushroom and Beef Stew

$18.95

Smoke Bamboo with Pork Belly

Fatty meat from the belly of a pig.

$17.95

Pork Belly with White Pepper

Fatty meat from the belly of a pig

$19.95

Shredded Beef in Young Pepper

$19.95

Green Leak with Beef Bellies, Flank, and Tongue

Hot.

$19.95

Spicy Mixed Meat and Vegetable Pot

Hot.

$24.95

Sweet and Sour Pork Ribs

Sweetened sauce with vinegar base. Hot.

$16.95

Braised Pork, Maos Style

Hot.

$17.95

Smoke Bamboo Shoots Sauteed with Pork

Hot.

$17.95

Dry Bean Curd with Double Sauteed Pork

Tofu. Hot.

$16.95

Small Dry Fish with Double Sauteed Pork

Hot.

$17.95

Small Dry Fish with Watercress

Hot.

$17.95

Horn Pepper Sauteed Small Fish

Hot.

$16.95

Sauteed Pork in Farmers Style

Hot.

$17.95

White Pepper Sauteed Pork Head Meat

Hot.

$17.95

Sauteed Pig Skin

Hot.

$13.95

Celery and Dried Bean Curd with Pork

Tofu.

$16.95

Pickled Long Bean with Minced Pork

Hot.

$18.95

Shredded Pork Bellies in Hot Oil

$17.95

Pork Bellies with White Pepper

Hot.

$17.95

Green Pepper Sauteed Pork Liver

Hot.

$17.95

Hot and Spicy Pork Intestine

$17.95

Dried Long Bean Sauteed Preserved Pork

Served with white pepper, green leak, dry turnip, and bitter melon. Hot.

$16.95

Chicken with 3 Kinds of Pepper

Poultry. Hot.

$16.95

Hot and Crispy Pork Intestine

$17.95

Pork Shoulder Hunan Style

Dry, spicy flavor that comes from doubanjiang or chili paste. Hot.

$20.95

Sauteed Pork Kidney

Hot.

$17.95

Baby Bamboo Sauteed with Shredded Pork, Pork Belly, Cuttlefish

Hot.

$17.95

115a. Dry Long Bean with Double Pork

$16.95

115b. Pork Tongue with Bean Curd

Hot.

$18.95

115c. Farm Style Pork with Pickled Long Bean

Hot.

$16.95

Pork Intestine with 3 Kinds of Pepper

Hot.

$17.95

Long Pepper Sauteed with Chili Pork Sausage

Hot.

$17.95

Dried Radish Sauteed Smoke Pork Bacon

$17.95

Braised Meat Ball

Ball of seasoned meat.

$18.95

Pork

Sizzling Plates

Scorched Rice with Squid Plate

Cephalopod. Mild and slightly sweet seafood.

$23.95

Scorched Rice with Jumbo Shrimp Plate

Shellfish.

$23.95

Scorched Rice with Fish Filet Plate

$19.95

Beef on Sizzling Hot Plate

Hot.

$19.95

Lamb on Sizzling Hot Plate

Hot.

$19.95

Fish on Sizzling Hot Plate

Hot.

$18.95

Chicken on Sizzling Hot Plate

Poultry.

$15.95

Sauteed Cauliflower

Cooked in oil or fat over heat.

$16.95

Celery, Leak Sauteed Bean Curd

$15.95

Braised Minced Pork with Tofu

Lightly browned in fat and then cooked slowly in a closed pan with a small amount of liquid.

$16.95

Ma Po Tofu

Served with spicy sauce. Hot.

$15.95

Sauteed Mushroom and Vegetable

Mushrooms preserved in vinegar or a salt solution.

$14.95

Braised Winter Melon

Gourd soup.

$15.95

Bean Curd Skin with Mustard

Tofu.

$15.95

Sauteed Lettuce Leaves

Cooked in oil or fat over heat.

$14.95

Sauteed String Beans

Immature or young pods of the runner bean, yardlong bean

$15.95

Sauteed Shredded Potato

Cooked in oil or fat over heat.

$13.95

Salted Egg with Shredded Potato

$16.95

Sauteed Preserved Egg

Cooked in oil or fat over heat. Hot.

$14.95

Black Soy Bean Roll

Hot.

$15.95

Sauteed String Bean with Eggplant

Immature or young pods of the runner bean, yardlong bean

$15.95

Hand Tear Style Chinese Cabbage

A leafy cruciferous vegetable.

$14.95

Hot and Sour Chinese Cabbage

A leafy cruciferous vegetable. Hot.

$14.95

Watercress with Preserved Bean Curd

$0.00

Watercress with Garlic

$0.00

Bean Sprouts with Garlic

$0.00

Fresh Bamboo with Black Wood Ears

$15.95

147a. Sauteed Preserved Beancurd

Tofu. Cooked in oil or fat over heat. Hot.

$14.95

147b. Sauteed Lotus Root

Cooked in oil or fat over heat.

$16.95

Vegetables

Noodle and Rice

Spicy Wonton

Seasoned broth with filled wonton dumplings.

$6.95

Wonton Soup

Seasoned broth with filled wonton dumplings.

$6.95

Steamed Dumpling

Stuffed dough.

$7.95

Pan Fried Dumpling

Stuffed dough.

$7.95

Yong Chow Fried Rice

Plain stir-fried rice.

$12.95

Pork Fried Rice

Stir-fried rice with mild sweet meat that has been roasted.

$8.95

Beef Stew with Chow Fun

Slow cooked beef soup.

$13.95

Triple Seafood Chow Fun

Stir fried vegetables and noodles.

$13.95

Triple Seafood Noodle Soup

Savory light broth with noodles.

$13.95

Beef Stir-Fried Noodle

$10.95

Beef Stir Fried Rice

$10.95

Chicken Stir Fried Noodle

Poultry.

$8.95

Shrimp Stir Fried Noodle

Shellfish.

$10.95

Shrimp Stir Fried Rice

Shellfish.

$10.95

House Special Stir Fried Noodle

$11.95

House Special Stir Fried Rice

$11.95

Rice Noodle Hunan Style

Noodle dish made from rice flour and water.

$13.95

Gui Lin Noodle Style

$13.95

Steamed Bun

6 pieces. Bun cooked using moist heat.

$7.95

Sweet and Sour Fish

Sweetened sauce with vinegar base.

$14.95

Hot and Spicy Fish

$14.95

Kung Pao Shrimp

Spicy stir-fry with shellfish. Hot.

$15.95

Mongolian Shrimp

Served with brown sauce and vegetables.

$15.95

Sweet and Sour Shrimp

Shellfish in sweetened sauce with vinegar base.

$15.95

Beef with Broccoli

$15.95

Beef in Garlic Sauce

Cooked in a pungent savory sauce. Hot.

$15.95

Kung Pao Beef

Spicy stir-fry. Hot.

$15.95

Tangerine Spicy Beef

Cow that is seasoned with spices. Hot.

$15.95

Mongolian Beef

Beef with brown sauce and vegetables.

$15.95

Snow Peas Beef

$15.95

Green Pepper Beef

$15.95

String Bean Beef

Immature or young pods of the runner bean, yardlong bean

$15.95

Moo Shu Pork

Stir-fried dish with pork.

$12.95

Shredded Pork in Garlic Sauce

Cooked in a pungent savory sauce. Hot.

$14.95

Broccoli in Garlic Sauce

Cooked in a pungent savory sauce. Hot.

$12.95

Sweet and Sour Chicken

Poultry in sweetened sauce with vinegar base.

$13.95

Sesame Chicken

Chicken in a sweet sauce served with sesame seeds.

$13.95

Tangerine Spicy Chicken

Poultry. Hot.

$13.95

General Tso’s Chicken

Deep fried with sweet and spicy sauce. Hot.

$13.95

Hot and Spicy Chicken

Poultry.

$13.95

Dried Sauteed Chicken

Poultry.

$13.95

Chicken with Broccoli

$13.95

Curry Chicken

Curry seasoned dish. Hot.

$13.95

Chicken in Garlic Sauce

Cooked in a pungent savory sauce. Hot.

$13.95

Kung Pao Chicken

Spicy stir-fry with chicken. Hot.

$13.95

Mongolian Chicken

Chicken with brown sauce and vegetables.

$13.95

Chicken with Vegetables

Poultry.

$13.95

Chicken with String Beans

Poultry.

$14.95

American Style Chinese Cuisine

Desserts

Pumpkin Pie

6 pieces.

$7.95

Scallion Pancake

1 piece. Savory folded flatbread.

$4.50

White mantou

Thin flat cake.

$6.95

Crispy Taro Slices with Bright Sugar

Root vegetable.

$12.95

Sticky Rice Ball in Chinese Sweet Liqueur

$12.95

Coke

$1.50

Diet Coke

$1.50

Fanta Orange

$1.50

Ice Tea

$1.50

Sprite

$1.50

Snapple

$2.50

Herbal Tea

$3.00

Beverages

Luncheon Specials

Sweet and Sour Chicken Luncheon Special

Poultry in sweetened sauce with a vinegar base.

$9.00

Sesame Chicken Luncheon Special

Chicken in a sweet sauce served with sesame seeds.

$9.00

Tangerine Spicy Chicken Luncheon Special

Poultry.

$9.00

General Tso’s Chicken Luncheon Special

Deep-fried with sweet and spicy sauce.

$9.00

Hot and Spicy Chicken Luncheon Special

Poultry.

$9.00

Dried Sauteed Chicken Luncheon Special

Cooked in oil or fat overheat.

$9.00

Chicken with Broccoli Luncheon Special

Poultry.

$9.00

Curry Chicken Luncheon Special

Curry seasoned dish.

$9.00

Chicken in Garlic Sauce Luncheon Special

Cooked in a pungent savory sauce.

$9.00

Kung Pao Chicken Luncheon Special

Spicy stir-fry with chicken.

$9.00

Dried Bacon of Radish Luncheon Special

$10.00

Spicy Chicken Luncheon Special

Poultry.

$9.00

Mongolian Chicken Luncheon Special

Chicken with brown sauce and vegetables.

$9.00

Sauteed Pickled Beans with Minced Pork Luncheon Special

Cooked in oil or fat over heat.

$10.00

Dried Shredded Celery Luncheon Special

$10.00

Shredded Pork with Vegetables Luncheon Special

$10.00

Sweet and Sour Fish Luncheon Special

Sweetened sauce with vinegar base.

$10.00

Hot and Spicy Fish Luncheon Special

$10.00

Sweet and Sour Shrimp Luncheon Special

Shellfish in sweetened sauce with vinegar base.

$10.00

Mongolian Shrimp Luncheon Special

Served with brown sauce and vegetables.

$10.00

Kung Pao Shrimp Luncheon Special

Spicy stir-fry with shellfish.

$10.00

Beef with Broccoli Luncheon Special

$10.00

Beef in Garlic Sauce Luncheon Special

Cooked in a pungent savory sauce.

$10.00

Kung Pao Beef Luncheon Special

Spicy stir-fry.

$10.00

Tangerine Spicy Beef Luncheon Special

Cow that is seasoned with spices.

$10.00

Shredded Pork in Garlic Sauce Luncheon Special

Cooked in a pungent savory sauce.

$9.00

Moo Shu Pork Luncheon Special

Stir-fried dish with pork.

$9.50

Moo Shu Chicken Luncheon Special

Stir-fried dish with poultry.

$9.00

Moo Shu Beef Luncheon Special

Stir-fried dish with beef.

$10.00

Broccoli in Garlic Sauce Luncheon Special

Cooked in a pungent savory sauce.

$9.00

Sauteed Spicy Pork with Dried Beans Luncheon Special

Cooked in oil or fat over heat.

$10.00

Sour and Hot Spicy Cabbage Luncheon Special

A leafy cruciferous vegetable.

$9.50

Salted Egg with Shredded Potato Luncheon Special

$10.00

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The Full Ebook is BelowOr enter your email to have the premium ebook sent to your inbox by Digital Harness,(a division of the White Fern design agency focused on website support and maintenance) Why focus on your website? Architects that prioritize updating their website and speaking to the right audience get more clients, get better clients, and improve the trajectory of their project load. What web centric businesses know is that once a visitor lands on a website, they will self select based on what is presented to them. Your website has the potential to attract and excite the right kind of client that you want, and turn away the kind you don’t. Acting as your first filter, your website can then funnel the right clients smoothly to your contact info and send them to call you. Note: While your website can be one of your most important marketing and client qualifying tools, it can also be a big liability if not taken care of.. Updating your website is a necessary (but often overlooked) element in keeping your business and reputation secure from harm and costly hacks. Get your $25 website intro audit We’ll examine your website security and ranking basics for GoogleLet us take a look at your website security and SEO.. If you’re all together, great! If not, learn quickly what you can do to improve your website! Learn More We’ll examine your website security and ranking basics for GoogleLet us take a look at your website security and SEO.. If you’re all together, great! If not, learn quickly what you can do to improve your website! Your website is your defining impression on potential new clients Most people when considering a big choice like which architect to go with, will hop online and visit your website before calling or setting up a meeting. Even if they’ve been recommended by someone they trust or have read about you before, the website is still the first place people go to get a sense of your work and your work’s quality. We call this the defining impression because when they land on your website, the first judgement they make about your work and the first feeling they get from your website’s appearance sets the tone for how they think about you as a professional. We think about the defining impression like making a first impression when meeting someone new in real life. PAGE 2 | THE ARCHITECT’S GUIDE TO AN EFFECTIVE WEBSITEThere are a few ways to measure how successful your defining impression is.Research indicates that a visitor first makes a judgement about your website in about 50 milliseconds (that’s 0.05 seconds) once landing on your site. This visceral first judgement is a feeling they get based only on your website’s design and how it looks. Your goal within this first split moment is to convince them with your design, images, and layout to stick around and investigate further. For the visitors that stick around, the biggest measure of success for an architect’s website is likely to then convince your potential clients to take the next step in their ‘architect hiring journey’ and contact you via an initial phone call or to set up an initial meeting.. The following points are designed to help you reflect on your website. To think about the things it’s currently doing well, and identify the areas where it could be improved. 01 Realize not all visitors are the same The first thing to realize is that not all website visitors are coming to your site with the same intention, seriousness, or knowledge level about what it is you have to offer. Thinking about a visitor’s intent is key to offering them the right information. Some people are coming to your website just to check our your work without having an immediate need or desire to hire an architect. Others are coming to you website who are just beginning their architect search. Still others may be coming to you because they’re already into their project and are unhappy with their current design team, or need a specific recommendation about a builder to work with.. Let it be the job of your website to funnel these people to the right resources they need, and to educate them along the way about your services… If you do a good job at educating those with lower intent, they become your clients down the line. If you do a good job at convincing those with a higher intent, you’ve just paved the way to an initial phone call or meeting. PAGE 3 | THE ARCHITECT’S GUIDE TO AN EFFECTIVE WEBSITE 02 Think about your real value offering The most central thing in offering the right information to visitors is defining very clearly what it is you offer and the real value you’re providing. Oftentimes this takes a deeper level of thinking than just thinking about your final deliverables. In the case of architects, the successful ones know that what they offer is much deeper than just the plans for a building… The reason people choose architects is often connected to risk mitigation, the ease of having a professional guide through the permitting, design, and building process, and at its root the feeling of trust that the building they end up with will function beautifully and look great! Your real value proposition is all of these things (process, feelings, and all) while your portfolio is your proof of past success. Tying this back to your business and website now.. is your website currently doing a great job at communicating your real value proposition to potential clients? Get your $25 website intro audit We’ll examine your website security and ranking basics for Google As a division of the White Fern design agency focused on website support and maintenance, we love educating and and helping people improve their business success from a source they hadn’t considered before. Let us take a look at your website security and SEO.. If you’re all together, great! If not, learn quickly what you can do to improve your website! Learn More We’ll examine your website security and ranking basics for Google As a division of the White Fern design agency focused on website support and maintenance, we love educating and and helping people improve their business success from a source they hadn’t considered before. Let us take a look at your website security and SEO.. If you’re all together, great! If not, learn quickly what you can do to improve your website! PAGE 4 | THE ARCHITECT’S GUIDE TO AN EFFECTIVE WEBSITE 03 Prove you’re an expert at what you do Once you’ve done a good job at laying out your value proposition and visitors feel good about your full offering, your next logical task is to prove you can deliver on what you’re promising. This is where laying out your portfolio is proof of your past success and quality. Producing content like articles and books is another great way to demonstrate expertise. Finally, client testimonials are a great way to share what it’s like to work with you. 04 Improve your call to action & contact page One big mistake a lot of business websites make is to not prompt their visitors to take an action. People often need a trigger or suggestion to move from thinking about reaching out, to actually committing and doing it. By periodically providing a button, a call-out, or listing contact details you will likely convert some passive visitors to active visitors seeking an intro call or meeting. 05 Is your website easily scannable? This gets down to the design of your website. When people visit a website, most people will not read all the text. In fact a lot of people won’t read any of the text… The first thing most visitors do is scan your website. They look at the pictures and take in the headlines. If there is just too much text they will leave. One of the biggest things you can do to improve your website and convert the clients you want is to take a step back and make sure your website is easily scannable. PAGE 5 | THE ARCHITECT’S GUIDE TO AN EFFECTIVE WEBSITE 06 Take your website updates very seriously Website updates are core to getting more traffic and to protecting your business from potentially serious harm. Updates when done correctly and often work by patching old vulnerabilities in your website’s underlying code and plug-ins. They also have potential to bring new speed, SEO, and functionality features and best practices to your website. This keeps your website ranking well in Google, future-proof to withstand new changes and tech updates to the overall internet, and secure from hacks and malicious attacks. Small businesses get hacked more often than people realize, and the reason is that they tend to be less sophisticated at keeping their website tech updated… The core of what we do is website support. Packages like ours are designed to keep on top of website security, updates, and SEO. View Page We offer website support packages that take care of updates, security & SEO Let us stay on top of your website’s care and updatesAs a division of the White Fern design agency focused on website support and maintenance, we know what we’re doing tech-wise and design-wise. We bring the experience and advantages of a professional digital agency, at an affordable price. Learn More Let us stay on top of your website’s care and updatesAs a division of the White Fern design agency focused on website support and maintenance, we know what we’re doing tech-wise and design-wise. We bring the experience and advantages of a professional digital agency, at an affordable price. PAGE 6 | THE ARCHITECT’S GUIDE TO AN EFFECTIVE WEBSITE 07 Find relevant partners and cross-promote One of the best ways for professional services like architects to get better, more qualified traffic to their website is by cross promoting with relevant, tangential partners. You probably already are cross promoting your business with tangential partners like trusted builders and construction professionals, referring work to each other.. You can take this one step further by bringing this relationship online. You can send them website traffic looking for builders and they can send design clients your way. That way, web visitors end up where they need to be, and you and your partners will both will get more web traffic. 08 Think again about your images This goes back to the scanability of your website. Your images are the first thing people look at, and as an architect one of your biggest tools for selling your services. People will judge your architecture services on how your work looks. It sounds basic, but putting more focus into improving your images and image quality will get you better clients. The other thing to mention about images is that with image heavy websites (like portfolios), it becomes very important to think about image sizing and website load speeds. Images are naturally heavy files and can slow down your website a lot if not properly sized and compressed. Take extra care and your website will look great, load quickly, and attract the clients you want. PAGE 7 | THE ARCHITECT’S GUIDE TO AN EFFECTIVE WEBSITE 09 Look into your website accessibility An often overlooked element of web design, but an increasingly important one (crucial for some visitors) is to make sure your website is fully accessible to visually impaired users. Things like making text sizes and colors easy to read, making enough color contrast between elements and backgrounds, and making sure you have the right cues for screen readers.. Accessibility is important not only for some users, but increasingly is used by Google to help determine rankings. 10 Always be measuring, testing, and analyzing! Finally, make sure you have some analytics tracking on your website (we use Google Analytics). This will let you see how many visitors you get, which pages or sections of your website are most interesting to them, and which portfolio pieces people are attracted to the most. Always be measuring, testing new things, and analyzing what’s working for your visitors! Get your $25 website intro audit We’ll examine your website security and ranking basics for Google As a division of the White Fern design agency focused on website support and maintenance, we love educating and and helping people improve their business success from a source they hadn’t considered before. Let us take a look at your website security and SEO.. If you’re all together, great! If not, learn quickly what you can do to improve your website! Learn More We’ll examine your website security and ranking basics for Google As a division of the White Fern design agency focused on website support and maintenance, we love educating and and helping people improve their business success from a source they hadn’t considered before. Let us take a look at your website security and SEO.. If you’re all together, great! If not, learn quickly what you can do to improve your website! PAGE 8 | THE ARCHITECT’S GUIDE TO AN EFFECTIVE WEBSITE Want more great resources like this one delivered to your inbox? Let us stay on top of your website security, updates & SEO Let us stay on top of your website security, updates & SEO About Create Your Start is the digital media platform of the White Fern Design Agency. We are independently published, and focus on supporting business starters, business owners, and those operating organizations to make a change in the world. Our mission is to inspire and support entrepreneurs & organizational leaders through real life examples and learning resources. Learn More About Us —> Resources Contact UsDo an InterviewBecome a ContributorBecome an InstructorEditorial PoliciesOur Favorite Tools Join the ‘Starting’ Tribe Facebook Instagram LinkedIn Pinterest Twitter YouTube Create Your Start is the digital media platform of the White Fern Design Agency. We are independently published, and focus on supporting business starters, business owners, and those operating organizations to make a change in the world. Our mission is to inspire and support entrepreneurs & organizational leaders through real life examples and learning resources. Learn More About Us —> Contact UsDo an InterviewBecome a ContributorBecome an InstructorEditorial PoliciesOur Favorite Tools

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